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International Hotel Butler Training

By Adriaan Coetzer

The South African Butler Academy is part of operational roles within resorts and understand the procedure of Butler Departments. Recently the Butler Academy trained the world class Regent Resort Hotel in Bali which is one of the many hotels and resorts we have trained.  In 2012 we are pleased to establish an unique Butler Department in the “One & Only” Maldives as well as training Leading Hotels of the World, TAJ Cape Town and training core personnel from the Cape Grace Hotel and Table Bay Hotel Cape Town.

The South African Butler Academy is unique in every way, modern with an exceptional edge to training. Our style is to be flexible in adapting our curriculum to suit each “Brand”  for the specific need of the guest. We introduce special Butler Technical skills and advance the general knowledge of each Butler – sculpting the individual into a world class Hotel Butler.

Newton Cross and Adriaan Coetzer is definately the perfect trainers for the luxury market. Mr. Cross constantly adds to his exceptional resume new resorts and proudly achieves the utlimate in guest satisfaction. As Mr. Cross was the former Butler to Actress Uma Thurman, Nelson Mandela, Thabu Mbeki, Shania Twain, Hilary Clinton and Family, John Cleese and Minister of Justice Jeff Radebe he brings with him experience which creates the “WOW” factor.




“To be always guest oriented and to anticipate guest need, to attain and follow up on any guest complaint, corrective actions to be taken immediately to prevent future recurrence of any guest complaints and guest suggestions have to be listened to and brought to superior’s attention”




Leading Hotels of the World

“Newton was an inspirational mentor, detail focused, and engaging entertainer who played a key role in  developing  the Butler department.  As he not only trains Butlers he assist in uplifting the standards on all our staff!

As a Butler Trainer, he kept a firm grasp on overall guest satisfaction in his training program and innovated and actioned specific guest satisfaction plans to improve the hotels overall image and performance. He also instilled a strong attention to detail in his Butller Training program. He implemented strategies which allowed the staff to “see the world through the guests eyes” therefore allowing them to solve for any guest issues before they became problems.

With his amazing attention to detail, guest focused mentality, in depth understanding of the resort business, and lovable personality, the South African Butler Academy Resort and Hotel Butler Training program is superb and one of the best as we have never experienced such a strong trainer!

Thank you SABA our guests will come back, years and years to come.


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