Principal’s Page


International Butler Trainer | Newton Cross


Dear reader,

As the Principal of SABA International Butler Academy, I am thrilled to share that 2023 has been an exceptional and bustling year for our esteemed institution. The demand for our on-site hotel butler training programs has reached unprecedented heights, and it brings me immense pride to witness the increasing recognition of our world-class services.

The year has been nothing short of remarkable as we have taken the SABA experience beyond the borders of South Africa, establishing a strong and promising presence in Dubai. Our team’s dedication and expertise have left an indelible mark on the hospitality industry in the Middle East, and we are humbled by the warm reception from our clients and partners in the region.

Moreover, our journey in the Maldives has continued to flourish, building upon the successes of previous years. We have nurtured enduring relationships with luxurious resorts, enriching the guest experience with the finest butler service available.

The overwhelming demand for our on-site hotel butler training has been so remarkable that we had to make the difficult decision of reducing our residential butler courses in South Africa temporarily. This move was necessary to ensure that our unwavering commitment to excellence in on-site training is met with the dedication and focus it deserves.

As we move forward, I am filled with excitement and anticipation for what lies ahead. The success of 2023 has invigorated our passion for raising the standards of butler service and instilling the timeless values of our craft in aspiring professionals worldwide. I extend my heartfelt gratitude to our dedicated team, without whom none of this would be possible, and to our valued clients and partners for entrusting us with the privilege of transforming their service offerings.

Looking ahead, we are resolute in our pursuit of excellence, our commitment to imparting knowledge, and our determination to make an enduring impact in the realm of hospitality. Together, let us continue to elevate the art of butler service to unparalleled heights, leaving a legacy of impeccable service and refined hospitality wherever our journey takes us.

With utmost enthusiasm,

Newton Cross Principal, SABA International Butler Academy

At SABA, we take immense pride in nurturing a new generation of skilled professionals who embody the art of refined service and hospitality. Our comprehensive training programs equip students with a diverse skill set, combining traditional Butler practices with modern techniques to meet the demands of today’s discerning clientele.